From pre-buzz to after-hype, we’ve teamed up with Bram Krikke to spotlight the Philips OneBlade: the musthave tool to trim, shave and style, but within the in signature style from Bram to create awareness for this product. Through an editorial shoot, TikTok content, Reels, and creative concepts like ‘Bramvember’ and ‘Kale Kerst’, Bram showcases the OneBlade seamlessly integrated into his daily routine, adding fun with a twist to grooming.
Brand Awareness
Ambassadorship
Get grooming
with Bram Krikke
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Unleash your style with the Philips One Blade
A TOUCH OF BRAM
From a steamy shower scene to a hilarious grooming session, during this campaign you could catch Bram in action with the Philips OneBlade in hand. Next to the online content, we created an OOH activation where people joined Bram as he transforms into a barber for a day, tweaking beards and mustaches with the OneBlade at a special barber salon, created by Philips. Through this collaboration, Bram Krikke brings his trademark to the Philips OneBlade, creating content that resonates with the target audience and revitalizes the brand.
REACH
2.5 million impressions
