Bram has an intense passion for history and art. So, when he heard that Philips One Blade, where he already was an ambassador, was teaming up with the Rijksmuseum, he jumped at the chance. The Rijksmuseum’s Frans Hals exhibition featured over 60 stylish mustaches, forked beards, and pointed goatees. This sparked Philips’ inspiration to create something epic with Bram.
Event
Influencer Marketing
Bram on
the Canvas
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
#ARTISTIC ADVENTURES
ICONIC MUSTACHE
Our challenge for this project? Getting young people to the Rijksmuseum to see the exhibition. We decided that we wanted to work with a sketch. We see that sketches are on fire right now, and Bram is a master at impersonation characters and scenes, including the Tjitske Reidinga’s iconic sketch. His hilarious rendition was so spot-on that the hosts of popular podcast “Schaamteloos Randstedelijk” couldn’t stop talking about it on their podcast. Is this the new wave of marketing?
Shot by: @bvanbibi @frankderoo
Shot by: @bvanbibi @frankderoo
Frans Hals, but AI style
So how did we extend this project besides Bram’s social media? We gave seven on Bram’s influencer friends a one-time, exclusive after-hours access to the Rijksmuseum to view the Frans Hals exhibition. Bram recorded an audio tour in his signature style—making it not just informative but wildly entertaining. But the real kicker? At the end of the hall, the influencers stumbled upon seven AI-generated paintings in the style of Frans Hals, gleaming under the lights. It was a jaw-dropping moment.
Shot by: @bvanbibi @frankderoo
Shot by: @bvanbibi @frankderoo
BRAM ON THE CANVAS
This campaign blew up, grabbing massive attention and even landing a spot in the newspapers. This is the essence of Crocodile—delivering seamlessly integrated, organic campaigns that blur the lines between advertisement and genuine content.
REACH
Bram’s video organically generated 3 million views.
