This year Crocodile and Bar-le-Duc extended their collaboration, rolling out the “Dorstig naar meer” strategy even further. Focussing on raising Brand Awareness in the target group 16-35 for Bar-le-Duc, Crocodile decided to choose for a data-driven approach. An intensive data study provided crucial insights into the preferences of Gen-Z and Millenials, resulting in targeted approach and a new visual identity. With this campaign we showed that we are there on everyone’s most thirsty moments and we focussed on encouraging consumers to drink two liters of water daily.
Brand Awareness
Bar-le-Duc's
Brand Campaign
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Targeting
Younger Generations
INNOVATIVE GIVEAWAY AND MULTI-PLATFORM REACH
This campaign included an engaging brand video and a large-scale giveaway on Bar-le-Duc’s PET bottles. From mid-April to mid-June 2024, consumers could find a code under the bottle caps to win prizes such as festival tickets and DJ workshops. This aspect of the campaign was designed to create a stronger connection with the younger audience and to highlight Bar-le-Duc’s core themes: festival, music, sports, and relaxation. The brand video and associated online campaign materials were visible this summer on popular platforms like Videoland, YouTube, Instagram, Snapchat, and TikTok.
Strengthening Brand Positioning
Across Markets
Thari Hesselink, Senior Brand Manager at Bar-le-Duc, emphasized that the new brand campaign was a significant step for the brand’s positioning in the Netherlands, Belgium, and Germany. By visualizing thirsty moments in a playful and bold manner, Bar-le-Duc aimed to show how easy it is to meet the daily water intake. The campaign was further strengthened by continuous collaboration with various creative and media partners, allowing Bar-le-Duc to deepen its engagement with younger consumers.
PUBLISHING
Not only were we able to broaden the marketing strategy of Bar-le-Duc among Gen-Z and Millenials, this campaign also gained some attention in the media. Several marketing platforms published about this project:
REACH
This campaign is still on-going.
