merci believes people should show more appreciation and express more gratitude towards each other. merci challenged Crocodile to help them create a year long campaign to achieve this mission. Throughout this year, we will create multiple gratitude moments with a focus on creating meaningful ways to express appreciation in today’s busy world. From friendly chats over coffee to heartfelt conversations, we aimed to inspire everyone to see these moments as opportunities to say thank you.
Event
Influencer Marketing
End of
School
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Celebrating
Gratitude
TOKEN OF APPRECIATION
Together with merci we marked several gratitude-filled occasions through out the year and we selected a group of influencers to create content around these occasions. merci also wanted to celebrate gratitude in a unique way, a moment to really connect with the influencers and show them what merci stands for. During our collaboration we positioned merci as the perfect token of appreciation for teachers, Mother’s Day, and many more special moments.
Memorable
Event
We decided to host a beautiful event where merci could show appreciation to the ambassadors they are collaborating with this year. We wanted to make this event an interaction between the ambassadors, the brand and everyone else with a focus on the end of the school year. The ambassadors all got the chance to create a special thank-you for the teachers of their kids, participating in a workshop where they could use different methods to personalize the merci-box, making it a heartfelt thank-you gift. The ambassadors also received a DIY kit to complete the project at home with their kids. Additionally, Crocodile hosted a special flower workshop where the ambassadors were able to arrange flowers into their own bouquet. Together with merci, we made this end-of-school celebration memorable and full of gratitude!
HOW IT WENT
After the event, everyone left with a beautiful bouquet of flowers, a big smile, and their hearts full of gratitude and inspiration. The positive energy was contagious, and attendees were thrilled with the useful insights and new connections they made. It was a memorable experience for everyone!
An amazing start of a year-long collaboration with Crocodile and merci, expect more much more gratitude content.
REACH
With this flight, we’ve secured an impressive 769.202 unique views.
