L’Oréal’s Peeling Toner is the ultimate product to treat yourself to peachy soft skin in just 30 seconds. Yup, it’s the friend we all need. But how can we showcase these impressive effects in a not-boring way? We’ll tell ya. We tackled a hard-to-reach audience (Gen Z and Millennials) in a fun and attractive way – and it involves trees.
Influencer Campaign
Bae, you're
glowing
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Sharing
the secret
for silky
smooth skin
LUDICROUS LIFEHACKS
We all have that one friend who has the ultimate hack for better skin. Raise a hand if you’ve tried a coffee mask, cucumbers or toothpaste. To showcase the product, we asked various influencers to share the weirdest thing they could think of to create glowy skin. Turns out, some people turn to rolling in the snow or rubbing ketchup on their faces. Newsflash: does not work! The product is highlighted in the videos as the hero that actually delivers.
SKINTASTIC
Besides creating awareness through fun and engaging content, creators such as Rhode Kok, Glen Fontein, Jasey Harder, Jip Kraak, Yara de Smedt, Nena Schuurmans, Jamie-Lee Six, Angela, and Jakaij got complete freedom to create their own videos explaining the USP’s of L’Oréal Peeling Toner. Just as expected, they blew us away with their creativity. And their glowy skin of course.
REACH
TikTok: 965.7K views
