How fast can you say ‘Magnum Double Gold Caramel Billionaire?’ We’ve timed it, it takes about 3.8 seconds. Completely irrelevant, but still good to know ;-). Our cool friends at Magnum launched this fingerlickin’ good ice cream in 2021 accompanied by the tagline ‘pleasure has more than one layer’, challenging all of us to embrace every delicious layer that makes us unique. We got on board to create some local buzz around this global campaign.
Brand Awareness
Good as Gold
Departments Creative concept Brand activation Matchmaking Content production Project leader Event production
Departments Creative concept Brand activation Matchmaking Content production Project leader Event production
Departments Creative concept Brand activation Matchmaking Content production Project leader Event production
Departments Creative concept Brand activation Matchmaking Content production Project leader Event production
Departments Creative concept Brand activation Matchmaking Content production Project leader Event production
Departments Creative concept Brand activation Matchmaking Content production Project leader Event production
Departments Creative concept Brand activation Matchmaking Content production Project leader Event production
Departments Creative concept Brand activation Matchmaking Content production Project leader Event production
Layered: Magnum
x Eloise van Oranje
From the get-go,
Eloise was clear
about one thing:
a stage is meant
to be shared.
SHARING THE STAGE
For the ‘Magnum x Eloise: Layered’ exhibition she invited Kenzo Alvares, Joann van den Herik and Envy Peru. Three icons who have a unique take on what is means to be your true self, and who opened up about the ways their layers make them who they are. Star photographer William Rutten created beautiful portraits and the launch event was a big success with visits from loads of celebrities and influencers. Following the exhibition we launched an out of home campaign starring Eloise van Oranje and Envy Peru.
WHAT’S COOLER THAN BEING COOL?
When you’re practically born into fame, it can be hard to keep your feet on the ground. Let alone be your true, authentic self. However, Eloise van Oranje seems to be able to do just that. Her friendly and approachable personality combined with a big PR-reach made her the ultimate face for our campaign. Together, we came up with the idea of creating a pop-up expo showcasing unique personalities.
REACH
Media value: 2.2 million euro
Potential reach: 157 million people
