On the lookout for an agency that is well-connected in the music industry, JBL rang our doorbell. Together we created an offline activation to create awareness for JBL’s collaboration with rapper Winne and athlete Virgil van Dijk. The two share a mutual love for music and finding new artists which led to ‘Virgil’s Mixtape’. For Virgil van Dijk, music is a go-to source for inspiration, strength and motivation, and self-improvement.
PR
JBL X Virgil
X Winne
Departments Creative concept PR Matchmaking
Departments Creative concept PR Matchmaking
Departments Creative concept PR Matchmaking
Departments Creative concept PR Matchmaking
Departments Creative concept PR Matchmaking
Departments Creative concept PR Matchmaking
Departments Creative concept PR Matchmaking
Departments Creative concept PR Matchmaking
Spotlighting
new talent with
two big players
WHAT’S IN THE BOX?
We created a highly Instagrammable giftbox to generate free publicity for the project. A hattrick to success: targeting the right artists and influencers, creating a box that has the want-to-have factor, and making sure to attractively highlight the mixtape. Score: heavy hitters such as Famke Louise, Sigourney, Shaquille and Appiemussa created free content about the box on their social channels.
REACH
Media Value: 26.5K
PR value: 79.5K (ROI of 5.5)
