After creating some TikTok waves with the Maybelline Sky High Mascara in ‘21, the newest Maybelline mascara just hád to be launched with similar oomph. Of course, the impressive results (loooong lashes) are the main reason to buy the product. But some viral content always helps!
Influencer Campaign
Maybe she's
born with it
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Departments Creative concept Matchmaking Influencer marketing Content production Project leader
Maybe it’s the brand-new Maybelline mascara
HYPE IT UP
The assignment was clear: spread the word, as fast as possible. So, big reach was the way to go. We used the content of the main campaign as a source of inspiration and asked various creators to create a pre-party makeup routine that involved the product. We positioned the Maybelline Curl Bounce as a beauty necessity. Testing the content while the campaign was rolling allowed us to continuously fine-tune their output. The result: attractive and fun content that got impressive traction with the target audience. Big up to these amazing talents for co-creating a campaign that hit the mark: Nina Schotpoort, Nour & Fatma, Jamie Lee Six, Yara de Smedt, Maude van der Vorst and Sterre Konings.
REACH
Instagram: 381K unique views
TikTok: 335K unique views
