Crocodile was challenged by NYX Professional Make-up to create a disruptive and fun campaign around their hottest new lip product, the Duck Plump! Crocodile’s creatives thought of a plan to introduce The Netherlands to the spiciest new lip product. We really approached this challenge in Crocodile style, mixing our expertise on influencer collaborations with our own way of thinking out-of-the-box.
Activation
Influencer Marketing
NYX Professional Make-up
Duck Plump
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
What the
duck?!
NYX Duck Plump
The NYX Professional Makeup Duck Plump is a high pigment lip gloss and creates the perfect plumping effect because it’s powered by spicy ginger. Our challenge was to create awareness for this product under make-up lovers in the age of 18 – 35 in both Belgium and the Netherlands.
Duck
competition!
We aimed to create an activation that made people want to participate right in the moment as they walked by but we also wanted to give the talents we hitched on for this campaign a significant role in this campaign. Together with our production partner, we made the idea come to life. In both Brussels and Utrecht, we introduced the duck bike – but the bike was not alone, it was driven by Drag Queen Abby OMG! Consumers got the chance to fish for little ducklings, and win amazing prizes. Abby was really infiltrated in this activation, playing a key role to make this activation a succes as Abby hyped people up to participate. One of the special elements of this activation was that we also had a lot of influencers coming by to fish for amazing NYX gifts. This gave this activation an extra layer of professional content creation.
DUCK BIKE
The duck bike was a huge success: in both Brussels and Utrecht there were big lines with consumers wanting to play and win the duck plump!
INFLUENCER REACH
Views: 320.000
