New year, new Magnum. But 2022 came with a twist: the Magnum Almond Remix. A mouthwatering combination of the classic Magnums turned into a brand new flavour. The global campaign headlined international superstars Kylie Minogue and Peggy Gou in a bangin’ remix of the dancefloor classic ‘Can’t Get You Out Of My Head’. For us, a tasty challenge: creating the local spin-off in a creative PR campaign.
Brand Awareness
Oldskool
+ New Cool
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Lee Towers x Maan
x Koninklijk
Concert
gebouworkest
(remixed by Magnum)
REMIXING CLASSICS
A recipe for success: take a dash of ‘singalong’ magic, add a scoop of fresh vibes and blend it with some classical royalty. Yup – delicious. The legendary Lee Towers created a remix of his cover hit ‘I Can See Clearly Now’ together with Dutch pop icon Maan, accompanied by the Royal Concertgebouw Orchestra. Take a look at the music video below – can you spot the iconic Magnum ‘crack’?
Can you spot
the iconic
Magnum
crack?
LIVE ON STAGE
To top it all off, we hosted a PR event in the beautiful Amsterdam Koepelkerk. A night brim-filled with top-notch entertainment, a sit-down diner for 150 influencers, and of course a live performance by Lee Towers and Maan!
REACH
Media value: 2.8 million euros
Potential reach: 88 million
