At TheFishLovers you’ll find over 100 varieties of delicious fresh fish, available to order online and have delivered right at your doorstep. But how do we make people aware of FishLovers and their products?
Influencer Marketing
The
FishLovers
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Kick Off Your Summer With FishLovers!
DIVING INTO SUMMER
TheFishLovers decided to challenge Crocodile in creating more awareness for their brand by using influencer marketing. We dove in with full energy creating TheFishLovers first influencer campaign with the goal to inspire people to kick off their summer with the very best fish. Together with the influencers we were able to introduce many seafood lovers to TheFishLovers and satisfy their craving for fresh, high-quality fish.
Catch of the Day
Our key message for this campaign was that eating fresh fish more often is easy and accessible, thanks to TheFishLovers. We aimed to raise awareness about the convenience of ordering fresh fish online and the benefits of maintaining a healthy diet.
INFLUENCING FLAVOR
At Crocodile we believe in durable brand relationships with influencers, therefore we want to make a perfect match between brand and influencer. We look at key values of a brand and an influencer as well as their way of making content. For this campaign we collaborated with five influencers who perfectly align with the brand values of TheFishLovers. The influencers created a variety of content, from delicious recipe videos to inspiring lifestyle posts, highlighting just how simple and versatile it is to prepare fresh fish at home with TheFishLovers.
REACH
Both TheFishLovers and Crocodile are thrilled with the results. We reached 223.400 people through organic views, and the campaign sparked a lot of positive feedback.
