Earlier this year, Crocodile was challenged by Maybelline New York and NYX Professional Makeup to make an Always On plan for the year and assemble an ambassador squad for both iconic brands. With a longstanding collaboration history with both brands, Crocodile was the perfect companion in their aspirations and desired brand image, making the formulation of the Always On plan and the creation of ambassador squads a seamless process. The established relationship with numerous creators facilitated the task, as Crocodile already had a connection with a broad scala of influencers. The bonds forged with these creators played an important role in composing these squads.

BLAZING TRAILS OF BEAUTY
Leveraging the marketing calendar, Crocodile crafted the Always On plan, strategically deploying creators in campaigns where their talents shone the brightest. Multiple deliverables were negotiated with each creator, ensuring a diverse range of content. Additionally, extra deliverables were acquired, allowing creators to tap into trending TikTok hacks and trends. This approach infused a touch of organic authenticity into the videos, complementing the more commercial product-focused campaigns. These organic deliverables significantly contributed to elevating the brand awareness of both Maybelline New York and NYX Professional Makeup. #BeautyBeyondBounds