At the start of the year, L’Oréal asked Crocodile to design a multi-day campus for make-up artists to boost their online presence. Crocodile launched the first-ever L’Oréal Make-up Campus, creating a full three-day program, handling branding, and securing partnerships with Cosmopolitan and TikTok.
Event
Brand awareness
Master the art
of make-up
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Glam and
Gram
PERSONAL BRANDING
The 3-day L’Oréal Make-up Campus began with a masterclass by content star Nyane, followed by a personal branding workshop from Sterre Kunzler. To engage the MUAs, we organized subject-based challenges for their socials, enabling them to film on-site. The top content creator from this masterclass won a special prize: an editorial in Cosmopolitan.
Show
Make-up
On the second day, the MUAs faced the challenge of mastering “Show Make-up” with Envy Peru. They had the opportunity to ask questions and create their own inspired looks. TikTok gave a workshop on online branding, and L’Oréal presented insights into all their make-up brands.
EDITORIAL MAKE-UP
The final day, the MUAs were challenged to create an editorial make-up look based on Cosmopolitan’s theme: “The Bright Future of Beauty.” All MUA’s prepared their looks and brought models. Each MUA participated in an editorial shoot with Cosmopolitan and received a photo afterwards. The day began with a workshop by Kelly Staa, editor-in-chief of Cosmopolitan, and included one-on-one sessions with TikTok.
EAGER FOR EXCELLENCE
All three masterclasses were a success, with eager MUAs asking many questions. What made the campus special was our focus on real MUAs looking to expand their online presence, rather than influencers with large followings. The MUA’s received personalized makeup bags and products from various L’Oréal brands, enthusiastically filming their challenges and sharing their experiences on social media, generating a natural buzz.
REACH
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