Last year, Malibu extended an invitation to Crocodile to participate in a pitch for the 2023 summer campaign. Crocodile won this pitch, paving the way for the unveiling of the summer sensation, “Do Whatever Tastes Good.” The creatives were presented with a choice between two social concepts. The first beckoned them to craft their own ‘Summer Oasis’ at home, immersed in the essence of Malibu, while the second concept invited them to share a ‘POV: A day in summer with Malibu.’
Brand Awareness
Do whatever
tastes good
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
A DAY IN SUMMER WITH MALIBU
FESTIVE FERVOR AND TASTY TIDES
This summer, Malibu took center stage at various festivals, including By The Creek, Hullabaloo, and Essentials. Influencers flocked to these events, creating captivating content at the activation stands and relishing in the delightful concoctions of Malibu.
#SipandSavor
The Malibu Summer Campaign 2023, themed “Do Whatever Tastes Good,” proved to be a resounding success. With two standout concepts, influencers embraced and shared the summer mindset embodied by Malibu. The festival activations not only heightened brand awareness but also ignited a fervor for Malibu drinks, making it a summer to remember.
DO WHATEVER TASTES GOOD
Our team is very happy with how this campaign turned out and this was a great beginning for a future of sparkling campaigns with Malibu!
