As the school year starts, many kids in the Netherlands enjoy great tools for their school day, but in war-torn Ukraine, many children lack the basics to attend school. Cordaid, a Dutch NGO, aims to change that. They teamed up with Crocodile to launch a new campaign: “Buy a Schoolbag” — not just for your child, but for a child in Ukraine as well. Crocodile joined to help raise awareness for the campaign and raise money for Cordaid.
Influencer Marketing
Cordaid:
Back to school
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Bags of
opportunity
INFLUENCE OF IMPACT
Crocodile was tasked with raising awareness and money for the Cordaid Schoolbag campaign and did so by engaging influencers to spread the message. The goal was to raise donations for school bags in Ukraine. Known for matching the right people to each campaign, Crocodile focused on finding influencers who could truly connect with the cause.
Together
for good
Crocodile focused on partnering with moms whose kids were in school, believing they’d resonate best with the message. We teamed up with Katja Schuurman, Kimberley Klaver, and Froukje de Both, who each brought the campaign to life by creating content that clearly conveyed the need for donations.
MISSION ACCOMPLISHED
We successfully generated attention for Cordaid’s campaign, with high views and strong engagement. We’re proud to have been part of this effort and honored to help spread such a meaningful message.
RESULTS
Views: 801.900
