It’s early 2020 and the global COVID-19 pandemic is in full effect. We’re spending most of our time inside our house. Bars and restaurants are closed. All festivals are canceled. It’s safe to say: these were are times for all of us. But there is this teeny-tiny light at the end of the horizon: summer is approaching and it looks like we cán have some fun in the sun. Our friends at OLA asked us to create a summery campaign to lift the general spirit and to spread positivity. The aim was to create brand awareness for the Raket – one of the most well known popsicles – through earned media.
Brand Awareness
Ready for Lift off
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Departments Creative concept Brand activation Matchmaking Content production Project leader
Ice Cold Hits
For OLA
THE GOOD OLD RAKET
It’s a well-known secret that OLA once produced a track called ‘We Gaan Als Een Raket’. What would happen if we created a new track that championed the Raket in a unique way? The two biggest target audiences for the Raket are miles apart when it comes to interests, so we needed to find a way to tie them together. We found the ultimate solution in two artists have absolutely nothing in common: Gerard Joling and Poke. Let the fun begin!
Millions of plays
for a fairly odd
combination
HITTING THE CHARTS
The result of this creative mash-up? We achieved what we set out to do: lighten the mood in tough times and create brand awareness in an upbeat and positive way. The iconic track ‘We Gaan Raket Nu’ was officially released, we created a music video and watched the views roll in. See impressive stats below! Our favorite YouTube comment: ‘2020 sucks but this tune is straight fire’.
REACH
Spotify streams: 4.4M (and counting)
YouTube views: 750k (7 days in the trending chart, reaching #5)
Media value: 1 million euro
Potential reach: 88 million
Winner of a bronze AMMA award for best collab
